Disney Store Accessibility Statement

Disney Store is committed to making its services (via desktop and mobile websites) accessible to everyone, including people with disabilities.

This statement covers the Disney Store e-commerce website(s) for the Disney Store, available via desktop and mobile websites in certain countries comprising the European Economic Area and UK (“Disney Store E-Commerce Services”).

For our customers in the European Union, this statement sets out accessibility features of Disney Store, how we meet the requirements of Directive (EU) 2019/882 (the “European Accessibility Act”), and what we are doing to maintain and improve accessibility.

Overview of the Disney Store E-commerce Service

The Disney Store E-Commerce Services offer various products for sale to consumers, including exclusive product lines from Disney, Pixar, Marvel, Star Wars and National Geographic.

How to Use the Disney Store E-Commerce Services

• Colour contrast & Font Sizing: The Disney Store E-Commerce Services are designed so text and elements on desktop and mobile screens are easier to see and read for individuals with varying degrees of visual impairment. The Disney Store E-commerce Services support zoom tools to assist individuals with visual impairments.
• Keyboard navigation: The Disney Store E-Commerce Services are designed so you may navigate the online store using just a keyboard, using a modern screen reader and speech recognition software on your computer, tablet or phone (including JAWS, VoiceOver, TalkBack and VoiceView). If using a keyboard or assistive device, you can navigate through links and buttons using the Tab key, and activate a selected item with Enter.
• Logical sign-up process: The Disney Store E-Commerce Services use simple navigation, logical layouts with consistent and clear headings, landmarks, forms and menus. [If you miss a required field on registration, an error message will appear in text and be announced to screen reader users, explaining what needs to be corrected. Steps for setting up an account are broken into steps; you can navigate these via the “Confirm” and “Back” buttons. Strict time limits on these forms are not applied so if you need more time, your session will not timeout unexpectedly.

Compliance with the European Accessibility Act

We have assessed the Disney Store E-Commerce Services against the European Accessibility Act’s accessibility requirements and to ensure it meets them.

The Disney Store E-Commerce Services aim to achieve compliance, amongst other things, through meeting and applying the relevant harmonized European technical standards for accessibility for websites (desktop and mobile): at minimum, the Disney Store E-Commerce Services are designed to conform with the Web Content Accessibility Guidelines (WCAG) 2.1 level AA, and is currently testing for WCAG 2.2 level AA, and the relevant standards of EN 301 549 for digital accessibility (collectively the “Accessibility Standards”)

The general principles Disney Store seeks to apply are the WCAG’s accessibility standards, based on the following four principles:

• Perceivable: Information and user interface components must be presented in ways that users can sense. The Disney Store E-Commerce Services provide users with options for perceiving content in different ways, for example, by adjusting colour contrast, resizing text, providing text alternatives for non-text content and accessing captions for videos.
• Operable:Users must be able to interact with and navigate the user interface in ways that suit their needs. For example, all functionality of the Disney Store E-Commerce Services is accessible via keyboard, voice commands, or other input methods, not just a mouse. Standard shortcuts (like arrow keys in dropdown menus) are enabled without interfering with assistive technology.
• Understandable: The content and operation of the user interface must be easy to comprehend. Instructions should be clear, and navigation should be intuitive, allowing users to understand and interact with the site without confusion. We avoid jargon and use clear, simple language in our content to ensure instructions for setting up accounts, choosing subscriptions and selecting content is straightforward and accessible, and error messages are sensible and obvious.
• Robust:Content should be robust enough that a broad range of users, browsers and assistive technologies can interpret it. As technology evolves, the site should remain accessible and functional for users of relevant assistive tools. We aim for compatibility with current versions of major assistive tools and follow the Accessibility Standards meaning that we strive to ensure the Disney Store E-Commerce Services remain accessible even as technology evolves.

Accessibility Measures – Ongoing Monitoring and Maintenance

To ensure ongoing accessibility of the Disney Store E-Commerce Services are, we will continue to pursue the following activities, with the goal of 1) creating products services which can be used by the broadest audience possible, and 2) educating our product teams regarding the latest accessibility guidelines, trends and requirements:

• Continue to conduct accessibility audits based on the internationally recognized WCAG 2.2 level AA accessibility standards, as well as EN 301 549. For these tests and assessments, we, or our third party accessibility partner, uses a combination of static analysis tools and manual testing
• Consult with our internationally recognized external accessibility partner, who conducts our accessibility audits, utilizing qualified staff members, many of whom have disabilities and/or lived disability experience themselves.
• Continue to work with our accessibility partner to prepare and deliver annual educational training, featuring the latest accessibility best practices and guidance
• Maintain and expand our “Digital Accessibility Center of Excellence”, an internal-facing website our teams can access, which features accessibility-related information, resources, tools, guidelines and more.
• Continue to maintain a membership with the International Association of Accessibility Professionals (IAAP), one of the most well-respected accessibility accreditation organizations.

Feedback and Contact Information

If customers encounter accessibility issues, they can reach out to our trained customer care teams who will help assist you.

Visit our Guest Services Accessibility page for support options.