Shop the Stories you Love

Welcome to a home full of enchanted moments for every fan.
A place where the journey back through your favorite stories is just as special as what you find along the way.
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We want to inspire fans of all ages to live the stories they love through our unique and high-quality toys, clothing, homeware and more. With every enchanted interaction, we want to provide our Guests with an unforgettable journey tied to products that make moments magical.

Fostering a sense of belonging for our Guests.

Continuously improving our product and service.

Product from the widest selection of characters that provides long lasting memories.

The official home of Disney product, trusted and treasured since 1987.

We cater for all guests, regardless of their age, gender ability or background.

Transporting guests into the world of Disney at every interaction.

What Makes us Magical

We connect more Guests to more of the stories they love than anywhere else.
Each and every item is thoughtfully designed and made with the highest quality materials for magic that lasts, providing our Guests with long lasting memories for the stories they love.
We foster the same sense of wonder and excitement as our Guests for the stories we tell and the Magic we offer.